Colleges offering courses in Advertising

Advertising Colleges of Delhi

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Jamia Mallia Islamia, Jamia Nagar, New Delhi 110025	Delhi	Class XII	3 years
BA in Advertising	Kamala Nehru college (South Campus), University of Delhi, New Delhi	Delhi	Class XII	3 years
BA in Advertising	Janaki Devi Mahavidyalya, University of Delhi, New Delhi	Delhi	Class XII	3 years
BA in Advertising	Kalindi College, University of Delhi, New Delhi	Delhi	Class XII	3 years
BA in Advertising	Vivekanand College, University of Delhi, New Delhi	Delhi	Class XII	3 years
BA in Advertising	Delhi College of Arts and Commerce, New Delhi	Delhi	Class XII	3 years
BFA (Fine Arts/Applied Arts)	Delhi College of Art, 24 Tilak Marg, New Delhi	Delhi	Class XII	4 years
Diploma in Advertising	Institute of Management development and Research, Management House, B-50, South Extension Part-I, New Delhi	Delhi	Cass XII	1 year
Correspondence Diploma in Advertising and Public Relations	School of Vocational Studies, South Extension, New Delhi	Delhi	-	6 months
Diploma in Advertising and Public Relations	Sylvie Academy for Designer Studies, A-91, Lajpat Nagar-I, New Delhi 110024	Delhi	-	1 year
PG Diploma in Advertising	Indian Institute of Mass Communication (IIMC), Shaheed Jeet Singh Marg, JNU Campus, New Delhi -110067	Delhi	Graduation	1 year
PG Diploma in Advertising	Delhi School of Communication, Vasant Kunj, New Delhi	Delhi	GMAT, G-IND-OMAT or MAT scores	2 years
PG Diploma in Advertising	Jamia Malia Islamia, Jamia Nagar, New Delhi 110025	Delhi	Graduation	2 years
PG Diploma in Advertising	Wigan and Leigh College, 401-402, Skipper Corner, 88 Nehru Place, New Delhi	Delhi	Graduation	1 year
PG Diploma in Advertising and Photography	Sardar Patel college of Communication and M	Delhi	Graduation in any discipline	1 year
PG Diploma in Advertising and Public Relations	The New Delhi YMCA Centre of Mass Media,Education Centre Building, Jai Singh Road, New Delhi 110001	Delhi	Graduation in any discipline	1 year
PG Diploma in Advertising and Public Relations	YMCA, Bangla Sahib Lane, New Delhi 110001	Delhi	Graduation in any discipline	1 year (part time)
PG Diploma in Advertising, Public Relations and Journalism	Indian Institute of Journalism, Janakpuri, New Delhi	Delhi	Graduation in any discipline	1 year
PG Diploma in Public Relations and Advertising	Mass Communication Research Centre, Jamia Malia Islamia, New Delhi	Delhi	Graduation in any discipline	1 year
PG Diploma in Advertising and Communications	EMPI Institute of Advertising and Communications, New Delhi	Delhi	Graduation	18 months
PG Diploma in Advertising Management	National Institute of Advertising (NIA) 1, Mohammad Pur, Bhikaji Cama Place, New Delhi 110066	Delhi	Graduation in any discipline	1 year
Vocational Courses in Advertising and Public Relations	South Delhi Polytechnic for Women, behind Lady Shri Ram College, Lajpat Nagar-Ivm New Delhi - 110024	Delhi	Class XII/Graduation	1 or 2 or 3 years

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Advertising as a hot new career avenue in India

Advertising is a service industry geared towards the communication of information and ideas to and on behalf of others. It is the main arm of marketing, involved in the communication of information and ideas to and on behalf of others for promoting goods and services in order to optimize sales or levels of awareness. An advertising is not an end in itself but a means to builda relationship between the product and the consumer.

Advertising plays a significant role in today's highly competitive world. A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day. Whether it's brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the knack for it one can reach the top. It is an ideal profession for a creative individual who can handle work-pressure.

Main areas of work in advertising field
Advertising is handled by advertising agencies that vary in size and scope. Soem large companies have set up seprate departments to handle specialized areas liek market research, film, video production etc. Advertising serves three basic purposes:

* Sales Promotion: To persuade people to buy a particular product or service.
* Public Relations: To create a positive image of a company.
* Education: To influence social attitude on matters of general concern and inform people about welfare schemes through public interest campaigns inititated by government or private organizations.

Following are the main areas of work in the advertising field:

* Client Servicing
* Creative Department
* Media Department
* Production
* Television and Film
* Photography
* Market Research
* Exhibition and Event Management
* Promotion and Direct Marketing

Eligibility for advertising career
Eligibility for most of the advertising postgraduate courses is graduation in any descipline with a minimum of 50 percent marks. Admission to most of these courses is based on an entrance exam and/or interview. Some colleges also offers BA courses in advertising, for which they need students who have cleared class XII.

Advertising Academic Programmes
Most of the advertising courses are offered at postgraduate level. Courses generally include an overview of communications with and introduction to research methods; an understanding of marketing issues; financial and creative aspects of advertising; public relations; media planning and some technical training in graphics and production.

Students work in groups on practical issues, such as problem solving or campaign development, and are expected to submit a project of their choice for evalution at the end of the course.

Advertising Institutions
Many institutions offer a general course in mass communication where advertising is one subject along with public relations and journalism. Postgraduate diploma courses in advertising are offered at a limited number of institutions in India. These include Mudra Institute of Communication (MICA), Ahmedabad; FORE School of Management, New Delhi; and Narsee Monjee Institute of Management Studies (NMIMS), Mumbai.

Job Prospects in Advertising in India
Career opportunities in advertising include openings in private advertising agencies; advertising department in private or public sector companies; in advertising sections of newspapers, journals, magazines; commercial section of radio or television; market research organisations etc. One can also do freelancing.

Career opportunities in advertising include placements in following:

* Advertising Agencies
* Market Research agencies and companies
* Advertising sections of radio and television
* Advertising sections of newspapers
* Advertising departments in private and public sector companies

Remuneration in Advertising
Career in advertising brings attractive remuneration and perquisites. Fresh graduates can start with a salary of Rs. 9,000 - 15,000 per month. While those with MBAs and professional training in advertising can get salaries ranging from 15,000 to 20,000 per month. Salary of a successful advertising person you can be around 30,000 to 50,000 per month depending on the advertising agency or company.

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